Transparency is a big word in business…when it comes to public relations. It’s a word that speaks volumes to consumers who are looking for a company they can invest in because they trust it.
How does one build such transparency before the eyes of clients? Well, one particular company seems to be going to extremes (and if you look at their industry, they sort of have to) to build such transparency before their customers: Gap, Inc. has partnered with an investment firm to champion the rights of factory workers around the world.
We all know that the clothing industry has been much maligned for years with accusations of sweat shop work conditions. It appears that Gap, Inc. is going out of its way to affirm to their clients that they will not stand for such conditions.
Such a move really does put a spotlight on Gap as well as their competitors. It raises the interesting question of what those competitors will do in order to maintain a proper standing before the public.
As you take a look at how Gap handles their public image, ask yourself how transparent your own company is before the public eye and what you are doing to reassure your customers of your business practices.
Read the full article here: GAP, INC. TEAMS UP WITH $1 BILLION INVESTMENT FUND TO TRANSFORM ASIAN GARMENT FACTORY CONDITIONS