Marketing

How I would get clients/build a list fast, if I had to start from zero

I recently received this question:”If you had to start from scratch all over again, how would you build up your list from zero?” This is a question I see a lot of, and it’s actually something that I think weighs on a lot of people’s minds.I know I think about it as well.You know, what …

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How do I start a career in digital marketing without any experience?

I get this question very often:“How do I enter/start a career in digital marketing without any experience?”This comes from new graduates and also people already working one to two years but want to change careers and go into digital marketing.Since, I found myself repeating the answer very often, I thought I would share this as …

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Everything a marketer needs to know about machine learning

One field where artificial intelligence and machine learning is seeing a lot of advanced is marketing (and digital marketing). We’re seeing this more and more from Google and Facebook in the way paid ad campaigns are being setup and run. Google’s recently released a guide to machine learning for Marketers. [Read more here]

Chatbots in banking

Thinking about implementing a chatbot for your banking business? Here’s a case with Bank of America where a chatbot has a positive effect on the business. Chatbots are definitely here to stay and will only grow in usage. [Read more here]

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