Marketing

Transparency for the Sake of Credibility

Reading Time: 1 minute

In an interesting move today, some of the world’s largest banks are over-hauling the way they do their foreign exchange trading…and they are doing this overhaul quite publicly. Bloomberg has the report on Barclays Plc, Deutsche Bank, et. al., on how they are making quite a statement with the public regarding the handling of Foreign …

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Location in a Virtually Driven World

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The Wharton School’s Professor of Marketing, David Bell, shares with us today some conclusions regarding marketing in an e-commerce world. There is no doubt in anybody’s mind that the internet has truly shaped consumer consciousness in the 21st century society. Now, with this new research, Prof. Bell relates just how that awareness has been formed …

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How to start a negotiation process right

Reading Time: 2 minutes

Whether you’re negotiating for a job, with a client, with a supplier or with a potential partnership, you want to avoid starting your negotiations off on the wrong foot by being too confrontational. If the other party disagrees with you or says something that is confrontational, your natural reaction would be to quickly defend your …

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