Here’s a look at how enterprise companies are using AI and machine learning to tackle their marketing problems: Enterprises are tackling the most challenging #marketing problems with #AI and #MachineLearning on a basis of: -Case by Case -Need to do -Can do -Must do via @CapgeminiConsul pic.twitter.com/vI41b1rbXa — Tiffani Bova (@Tiffani_Bova) March 2, 2018
So, this just happened, Facebook announced it is implementing a sweeping ban of ads promoting anything to do with cryptocurrencies (including Bitcoin and initial coin offerings-ico’s). Is it surprising? Not at all. If your business involves anything to do with cryptocurrency (like crypto investing, ico’s, etc), then you might be freaking out right now. But …
Facebook bans all ads promoting cryptocurrencies, here’s what you should do… Read More »
I’ve been a telemarketer, done sales over the phone back in the day and have done a lot of cold-calling in the past. Nobody really likes cold-calling, I didn’t mind doing it. But never saw it as highly effective (the way it was implemented). These days people are very protective of their time and most …
Why You Should Stop Cold-Calling and Do More Of This… Read More »
Focusing on retaining existing customers is must strategy, but many businesses fail to remember this. Especially with social media and your customers are able to reach you and mention your brand in these channels, it’s become imperative to keep up with customer retention. Have a look at this article on “How to never lose a …
…the “in-thing” to do these days is content marketing. Trying to produce an endless stream of content (blog posts, articles, tweets, videos, article sharing, etc) in the hopes that potentially a prospective client see this content and does business with you. Reality is keeping up this kind of content production is tedious work. I call …