The One-Stop Shop to Rule Them All
India is paving the way for something interesting in e-commerce, they’re testing out their Open Network for Digital Commerce, a government-supported initiative, which could revolutionize e-commerce.
The open network is NOT a platform itself, but a network of platforms allowing sellers on multiple platforms to participate yet allowing consumers to have a one-stop e-commerce shop without needing to search for products on individual platforms.
Say Hello to My Old Friend, Affiliate Marketing
As a e-commerce brands experience lower returns on Facebook Ads and other channels, brands are starting to get re-introduced to older marketing strategies such as affiliate marketing.
