How to Build Profitable Google Ads Search Campaigns

No-Nonsense Google Ads & Search Engine Marketing (SEM)  Training Course

World’s Premier International Digital Marketing Training Provider

Upcoming Sessions in: Online Distance Learning​Enroll here

In this workshop, I share practical tips and lessons on turning your paid search campaigns into profits

You’re Leaving Money on the Table If Paid Search Campaigns Are Not a Part of Your Digital Marketing Strategy…

…approximately 75% of all global Internet searches are done via Google Search.

People performing searches are actively searching for products and services…your products & services, so you could be missing out if paid search campaigns are not a part of your marketing strategy.

But many people don’t know if their paid search campaigns are profitable or even worse losing money.

Not only that, if you’re only advertising on Facebook, you’ll have seen Facebook ad costs skyrocket by over 100%. That means if you’re solely relying on Facebook ads a traffic source, you could be losing money.

In this no nonsense training, I show you how to plan and implement paid search campaigns with a proven framework and process.

Not ready to enroll yet? Try my free “Are you making these Google Ads mistakes?” ​training​

Ready to Enroll? Click on the button below to enroll

Have a question? Email us at: or visit thehelp center.

Here’s What’s Covered

  • Why Google Search Ads?
  • Who typically manages a search campaign?
  • Search Network vs Display Network
  • Why paid search is important more than ever
  • What you need to do before planning your search campaigns – crucial steps many agencies & clients don’t do.
  • What is attribution modelling?
  • How to select the right attribution model for your business
  • Planning your paid search campaigns
  • How to get your targeting right & laser-focused
  • Mapping your customer profile to your marketing funnel
  • How to setup search campaign performance monitoring
  • Keyword research
  • How to Structure Your Search Campaigns for profitability
  • How to scale up profitable campaigns
  • How not to lose money from your campaigns
  • Ad writing tips
  • Keyword match types explained
  • Ad extensions
  • Quality Score explained
  • How to improve your Quality Score
  • Bidding options explained
  • Key Performance Indicators (KPIs) – Measuring your search campaign performance
  • Must-have campaigns
  • How to select a digital agency that doesn’t just spend your money

The training is amazing!

“…Thank you, by the way the training is amazing!”

Chika A.

How is this training different?

Unlike other Google Ads training courses, we don’t focus on how to spend your ad budget (which is where many agency delivered workshops are focused). 

We focus on showing you how to best use your ad spend to meet your business goals, whether it’s generating leads and/or generating a positive return for your business.

Also, very few have an experienced instructor with 20 years experience. Would you choose an instructor with less than ten years experience or someone with twenty years and more?

Also, these are the lessons I learned using MY OWN money, not someone else’s money. That changes the dynamic of how I learned to manage a campaign.

Who Should Attend

  • Entrepreneurs
  • Business owners
  • Digital Marketers
  • Freelance designers
  • Web designers & developers
  • IT Professionals with little to no marketing knowledge

About Your Instructor: Vincent Po

Vincent has over 20 years of sales & marketing experience from listed companies to starting up his own companies.

Vincent worked for one of the largest computer distributors in Western Canada as an account sales.

He was also the Head of Marketing for Asia-Pacific for the training division of a large listed UK media company.

He co-founded a global training company of his own and is founder of Virtual Tree an international digital marketing agency.

Vincent is Google Adwords Search Certified.

Vincent’s unique skills lie in having marketing & business skills coupled with a technical computing & programming background.

Vincent’s passionate about business, marketing, software, technology, AI, automation and is a lifelong student of these areas.

What customers say about our training:

By far one of the best and most beneficial programmes I have attended…the knowledge I have gained far exceeded my expectations and will enable me to make a valuable contribution to my company.

Inoka J.

“Overall, above expectation…It was a really nice course with a trainer who has such a big knowledge (sic) and experience in the field.”

Elnur Tanap Dogalgaz Iletim

“The course was excellent and exceeded my expectation.”

A.A. Saudi Aramco

​Not ready to enroll yet? Try my free “Are you making these Google Ads mistakes?” ​training​

Ready to Enroll? Click on the button below to enroll

Have a question? Email us at: or visit thehelp center.

Online / Distance Learning Course Available

This course is delivered via online distance learning. ALL Certified and Non-Certified Delegates get the following:

Online Course Demo:

Video lessons

On-demand video lessons so you may watch at your own convenience.


Downloadable PDF notes & slide decks and resources for your future reference.

Unlimited Access

You have unlimited access to the course lessons – study at your own pace.

Anywhere Access

Access the course with any Internet-enabled device. No software or special requirements needed.

Get Answers

If you select this option, you’re eligible for scheduled Question and Answer (Q&A) sessions where you can submit any questions specific to your situation or about anything in the course.

See below for scheduled online Mentor-Access sessions.​

Q&A sessions are recorded for you to view at your leisure.

It’s the closest you can get to getting personalised coaching.

Certificate of Completion

After completing the training, you receive a digital & printable Ethan Hathaway certificate of completion to mark your achievement.

For Corporate Plans (multi-user access), please contact us at:

Book Your Seat

Online Self-Study Course

Instance 1


For personal use & learning only;

Pay once for lifetime access.

 USD 197

  • On-Demand 24/7 All Access
  • Downloadable resources
  • On-demand video lessons
  • One user access
  • Digital certificate of completion

Instance 1

All-Access Pass for Teams

For multi-team member access

Best Value

USD2597 per year for the FIRST user (equivalent to USD216/mo)

then only USD499 per user per year for additional team members (equivalent to USD41.58/mo/additional user)

*Starts at minimum of 3 team members

  • On-Demand 24/7 All Access
  • Downloadable resources
  • On-demand video lessons
  • Multi-user access
  • Digital certificate of completion
  • Certificate exams (2 attempts per course/user)


Have any questions? Email us at:

Accredited By

BAC AccreditedEthan Hathaway is accredited by the British Accreditation Council for Independent Further and Higher Education as an International Centre.

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