Certified Digital Marketing Specialist (CDMS)

How to Become a Specialist in Generating Sales Revenue

Become a Certified Digital Marketing Specialist (CDMS)

The Greatest Business Skill That is Recession & Technology Proof, Is Knowing How to Systematically Turn $1 Into $2 or More...

…and this is exactly what I show you in the Certified Digital Marketing Specialist (CDMS) training.

In the current digital age, digital marketing is THE driving force for generating sales and revenue for a business.

BUT, here’s the problem with most courses in the market, they’re focused on quick money by teaching the latest “trendy tactics”…

…the latest “bright shiny object” (BSO).

The CDMS training is focused on core powerful fundamental concepts and principles.

It’s like building a house…

…you can’t build a strong house without a good foundation for structural support.

This course shows you the EXACT principles you need to know in order to apply to them to anything such as Email, SEO, Facebook, Twitter, PPC, etc.

If you’re asking which platform you should be using, then you’re asking the wrong question.

It shows me you need to know these principles which will give you the exact answer to that question.

Lastly, this training is the only training that shows you what is the most important result you want and need: SALES

If all you want to do or care about is “getting your name brand” out there, this isn’t for you. But if you’re in the business of generating revenue, sales and profits – this training is for you.

The principles and concepts I show you in this course will stand the test of time and any technological changes.


Because I focus on the things that DON’T change

…how humans behave.

Once you know and understand these principles, you can apply it to any channel, digital, offline or more.

Imagine this...

Here’s why understanding principles over just learning tactics that can easily and quickly become out of date is this…444% increase in sales.

Digital Marketing course

I share the principles and frameworks that help me get results like this with paid search campaigns:

138% difference in CTR

Do want CTR's like this?

Who Should Take This Course?

  • In-House Marketing Professionals
  • Business Owners/Entrepreneurs
  • Marketing Agencies
  • Marketing Consultants
  • Anyone who needs to gain skills in how to generate leads and sales in a systematic way

View the detailed course content and the latest discount promotions:

Have a question? Email us at: support@ethanhathaway.com or visit the help center.

Digital Marketing Specialist Course Highlights

4M Framework


  • The Goal of digital marketing
  • The 4M Marketing Framework - the essentials of ANY marketing strategy
  • This is the framework that powers all successful digital marketing campaigns.
  • The 4M Framework is the foundation that leads on to all the other modules that follow
  • The 4M Framework in detail


  • Why analytics?
  • Data-driven decision-making
  • Google Analytics
  • Key Performance Indicators (KPI's)
    • Business KPI's
    • Marketing KPI's
  • A/B Testing
    • What is A/B testing?
    • A/B testing vs Multi-variate
    • Why test?
    • The testing process
    • What to test
    • Testing tools
  • Data analysis tools
  • A look at the metrics that matter and which ones don't
  • Setting up your tracking systems


  • I've been building and working on websites for over fourteen years, I share with you the common costly mistakes people make.
  • I share the crucial elements to a high-performance website that works for you.
  • Elements of High-Performance Websites Introduction
    • The important mindset approach to your website
    • Aligning your website with your business goals
    • The 3 elements of high-performance webistes
  • Design & Layout
    • Common design layouts
    • Mobile-responsiveness
    • Navigation
    • Colours
      • Colour theory
      • How to figure out what colours work together
    • Pretty design vs effective design
    • How to know when your website needs revisions
  • Content
    • Text elements
    • Text Font Styles
    • Text Font Colours
    • Text Font Size
    • Copywriting
    • Call-to-Actions
    • Image elements
    • Image relevancy
    • Image file formats
    • Image optimization
    • Image ALT tags
    • Video elements
    • Video relevancy
    • Video file formats
    • Video optimization
  • Technical Factors
    • Web hosting
    • Site speed
    • URL structure
    • Internal link structure
    • Content management system (CMS)


  • Introduction to Marketing Funnels
    • What is a funnel
    • The stages of a funnel
    • The goal of a funnel
    • Why marketing funnels?
    • The role of funnels in your entire marketing campaign
  • Top of funnel
  • Middle of funnel
  • Bottom of funnel
  • How to design, map, and build your funnel


  • Contrary to what you may think email is NOT dead. In fact, it's the "not so-secret" weapon of all successful digital marketers and businesses.
  • I show you how email has been the most profitable channel, even now.
  • Why email marketing
  • Regulatory compliance
    • Canada Spam Laws
    • European Union  GDPR
    • Best practices to comply with international regulations
  • How to build your email list
  • The Email Life Cycle
    • Email capture
    • Anatomy of a Successful Email
    • Follow-up sequences
    • Key performance indicators (KPI's)
  • Pillars of email marketing
  • Marketing Automation


  • SEO and organic reach is dying, but still has its place.
  • I share with you the 80/20 of SEO and how it fits in your overall marketing strategy
  • Keyword research
  • Tools


  • Paid search can be highly profitable, but if you don't know what you're doing (or if you hire an agency that doesn't know what they're doing), you can lose a lot of money fast.
  • I share my framework for you how to roll out profitable search campaigns - works for small budget campaigns and million-dollar campaigns
  • Search Campaign Planning
    • The 8 campaign planning processes such as:
    • Your ideal customer
    • Mapping your search campaigns to your marketing funnel
    • Attribution models (what are they and how to select the right one for your business)
    • Keyword research
  • Search Campaign Structure
    • The framework for organizing and setting up your campaigns that can mean either success or failure for your campaigns
    • How to use the Ad Matrix
    • Keyword Match Types explained
    • Attribution models
    • Bidding options explained
    • Ad extensions
    • Quality Score explained
    • Ad writing tips
  • Key Performance Indicators (KPI's)
  • How not to lose money


  • If you haven't had success with content marketing but see everyone else doing it, this module pulls back the curtain to share with you how to do content marketing the right way.
  • The Goal of Content Marketing
  • What content should you produce? Content Research
  • Producing your content
    • Elements of high-converting content
    • The SMART Content Production Method
    • The content myth
  • How to promote & distribute your content
    • Methods to promote your content
    • Tools
  • How to measure your content marketing efforts


  • Which social media platforms should you be using? I show you how to answer this question.
  • How to integrate social media campaigns into your overall marketing strategy
  • What this module is and isn't and why most social media marketing courses aren't effective
  • How to develop a social media strategy
  • Applying our ad campaign framework to Facebook Ads


  • As Facebook and Google ad costs skyrocket, businesses are looking for more cost effective yet profitable traffic sources, this is a hot area
  • Why display and/or native ads
  • The Google Display Network (GDN)
    • Mapping display campaigns to your funnel
    • How to structure your campaigns
    • Mapping your display campaigns to your Ad Matrix
  • Native Ads
    • What are native ads?
    • Is native ads for you?
    • Native ad networks


The certification exam is taken online and is multiple-choice. You have two attempts at the exam.

You have 180 minutes (approx. 3 hours) to complete the exam.

Exam fee is included in the course fee and may taken in the comfort of your own home.

To become certified as a Certified Digital Marketing Specialist (CDMS), you must achieve 80% or more on the certification exam.

*For in-person sessions, a minimum of 80% attendance is required to take the certification exam.

***Download the course information booklet for a detailed outline of what's covered in the course.***

Your Course Mentor

Vincent Po is the Managing Director and Chief Global Marketing Officer of Ethan Hathaway and Founder of Virtual Tree digital marketing agency.

Vincent has been in Sales and Marketing for over 20 years.

He is a Certified Funnel Expert and Google Adwords Search Certified professional.

He's sold for one of the largest computer distributors in Western Canada.

He's managed marketing campaigns for a large publicly-listed company and small startups starting from zero.

He's designed and implemented marketing campaigns and funnels selling consumer products to high-ticket products and services to large companies.

He's managed campaigns selling to five of the seven continents in the world.

Vincent has a rare combination of digital marketing experience with technical web development background (very few digital marketers have the same combination of experience – most are either web developers or marketers with no web development background).

Vincent has a Bachelors Degree in Science with specialization in Agricultural Economics from the University of British Columbia (UBC) and has a Post-Graduate Certificate in Computing from Monash University.

Vincent is also a continued student of marketing and passionate about the topic.

How Is The CDMS Course Different Than Other Courses?

The CDMS is designed to give you key concepts and principles that DON'T change over time

The beauty of the CDMS course is it gives you the power to form your marketing strategy regardless of the media or channel (whether it's Facebook, Email, etc).

Most other courses focus on tactics, but without a proper strategy, tactics are useless (and often times, will cost you money).

Courses that focus on tactics and specific channels like Facebook or Twitter, quickly become obsolete before you even complete the course.

The CDMS shows you how to apply the concepts and principles that matter so you can apply them to ANY channel or medium. 

Finally, the CDMS course is taught by an experienced marketing practitioner. Vincent is applying these strategies on a daily basis in real-life businesses with his OWN money (not blowing through some VC or shareholder's funding).

He has over 20 years experience in the sales and marketing field.

What kind of instructor would you prefer someone with just a couple of years experience or someone with almost two decades worth of experience?

Why Ethan Hathaway?

There are LOTS of training providers in the market, so why choose Ethan Hathaway?

Ethan Hathaway has established itself as a reputable training partner for over a decade to top companies all over the world.

Our philosophy is to make YOU as valuable as can be both in your career and your employer.

Ethan Hathaway is also a British Accreditation Council (BAC) accredited international Centre.

To become BAC accredited, we undergo a rigorous inspection and assessment to show our devotion and commitment to ensuring we provide YOU with a quality training result.

Not many other training providers can say they have gone through this process or commitment.

Ethan Hathaway Logo

Accredited By

BAC AccreditedEthan Hathaway is accredited by the British Accreditation Council for Independent Further and Higher Education as an International Centre.

Here's What Past Clients Say About Our Courses:

"Very open interaction & discussion. Materials very relevant for my work. Many cases which help to put things into perspective.

Very good speaker as he used to be bank's structurer, so plenty of practical knowledge. Speaker explained very well & easy to understand." - M.J., Standard Chartered Bank

About the instructor: "He was excellent in teaching and always keen to answer all our questions. I like how he link up theory and real life application." - C. W.J., Commerzbank

"The course was excellent and exceeded my expectation." - A.A., Saudi Aramco, Saudi Arabia

"The speaker has a very good knowledge and she explain the main concept very clear, very straight forward." - C.A., Treasury, Royal Bank of Scotland (RBS), Hong Kong

"What I liked most about this training was the Trainer and her professional approach...I am pleased with the course and all the arrangements." - S.R.N., Finance Manager, Oman Oil Company, Oman

"Excellent! Nice class and participants...What I liked most about this training course was the many exercises and case studies so I can understand more clearly day by day." - I., Bank Rakyat Indonesia, Indonesia

"Excellent...Trainer well organized and thoroughly walk thru the materials from basic to more challenging topic." - C.J., Standard Chartered Bank, Thailand

Sample Clients

Sample Clients

Here's What You Get

ALL Certified and Non-Certified Delegates get the following with the in-person classroom course:

Expert Instructor & Coaching

Expert instructor coaching.

Bring your own campaigns to work on.

Digital Notes & Materials

Downloadable PDF notes & slide decks and resources for your future reference.

Get Answers

Get answers to your campaigns during the course.

Certificate of Completion

After completing the training, you receive a gold-embossed Ethan Hathaway certificate of completion to mark your achievement.

ALL Certified and Non-Certified Delegates get the following with the online distance learning course:

Video lessons

On-demand video lessons so you may watch at your own convenience.


Downloadable PDF notes & slide decks and resources for your future reference.

Unlimited Lifetime Access

You have unlimited LIFETIME access to the course lessons - study at your own pace.

Anywhere Access

Access the course with any Internet-enabled device. No software or special requirements needed.

Get Answers

If you select this option, you're eligible for scheduled private online discussion group with our Expert Mentor. See scheduled intakes below.

Certificate of Completion

After completing the training, you receive a digital & printable Ethan Hathaway certificate of completion to mark your achievement.

Online Course Demo:

If you successfully complete the Certification Exam, you also receive:

Certified Digital Marketing Specialist (CDMS)

Digital CDMS™ Badge

This digital badge designates you as a Certified Digital Marketing Specialist (CDMS)™, which you may use on business cards, resumes, LinkedIn profiles, website profiles, email signatures and more.

To continue using your badge, you must renew your membership certification each year.


In addition to the Certificate of Completion for the course in general, if you successfully pass the Certification exam, you also receive a CDMS™ Certificate to mark your achievement.

Fast-Action BONUSES (worth $146.00)

If you act now, you also receive the following bonuses (*These bonuses may be taken away at any time, so don’t wait):

LinkedIn Power User Training (value of $99.00)

You also get access to this training webinar I did with a LinkedIn specialist on how to leverage your LinkedIn profile to sell and market yourself on LinkedIn.

WordPress in a Weekend Training (Value of $47.00)

You also get access to a step-by-step training for building your own WordPress website from scratch with no coding, programming or designing knowledge needed.

Total Value You Receive From This Course Is $67,158.64

Your Investment Is...

We could charge $10,000 and it would still be of value because think of all the financial returns you gain from knowing how to generate sales in a systematic way.

But you won’t need to invest anywhere near this amount…

…the investment is only $1590.

You get at least $67,158.64 of value for just $1590.

That works out to just $4.36 per day…the price of a daily coffee or tea!

Ask yourself this:

“With the knowledge and skills you gain from this course, can you earn the course fee back (and more)?”

I believe it’s possible.

Choose the Program That's Right for You:

In-Person Part-Time and Full-Time Classes

*Part-Time courses are Thursday evenings 7pm-9:30pm and Saturday mornings 9:30am-12:​00pm over 5-6 weeks.
**Full-Time courses are Mon-Fri 9:30am to 5:00pm. There is a 1 hour lunch break (lunch is not included).

** Venue, dates, course fees, promotions, course content, course instructor are all subject to change

Online Self-Study Course

Personal - Online Course Only

For personal use & learning only, no certification exam

 USD 999

  • On-Demand 24/7 All Access
  • Downloadable resources
  • On-demand video lessons
  • One user access
  • Digital certificate of completion

Personal - Online Course + Certification

For personal use & learning only

 USD 1398

  • On-Demand 24/7 All Access
  • Downloadable resources
  • On-demand video lessons
  • One user access
  • Digital certificate of completion
  • Certificate exam (2 attempts)

If you successfully pass the certification exam (achieve 80% or higher):

  • 1st Year's CDMS Charter Membership
  • EH Brain Trust Online Library Access
  • Digital CDMS badge to share on social profiles
  • Digital certificate of qualification


For multi-team member access

Contact Us

  • On-Demand 24/7 All Access
  • Downloadable resources
  • On-demand video lessons
  • Multi-user access
  • Digital certificate of completion
  • Certificate exam (2 attempts)

If you successfully pass the certification exam (achieve 80% or higher):

  • 1st Year's CDMS Charter Membership
  • EH Brain Trust Online Library Access
  • Digital CDMS badge to share on social profiles
  • Digital certificate of qualification

For Corporate Plans (multi-user access), please contact us at: support@ethanhathaway.com

Click Here for Answers to Frequently Asked Questions (FAQ)

Become a Certified Digital Marketing Specialist Today!

Certified Digital Marketing Specialist (CDMS)
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