Certified Digital Marketing Specialist (CDMS) Training Course | Ethan Hathaway
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How to Become a Specialist in Generating Sales Revenue

Become a Certified Digital Marketing Specialist (CDMS)

The Greatest Business Skill That is Recession & Technology Proof, Is Knowing How to Systematically Turn $1 Into $2 or More...

…and this is exactly what I show you in the Certified Digital Marketing Specialist (CDMS) training.

In the current digital age, digital marketing is THE driving force for generating sales and revenue for a business.

BUT, here’s the problem with most courses in the market, they’re focused on quick money by teaching the latest “trendy tactics”…

…the latest “bright shiny object” (BSO).

The CDMS training is focused on core powerful fundamental concepts and principles.

It’s like building a house…

…you can’t build a strong house without a good foundation for structural support.

This course shows you the EXACT principles you need to know in order to apply to them to anything such as Email, SEO, Facebook, Twitter, PPC, etc.

If you’re asking which platform you should be using, then you’re asking the wrong question.

It shows me you need to know these principles which will give you the exact answer to that question.

Lastly, this training is the only training that shows you what is the most important result you want and need: SALES

If all you want to do or care about is “getting your name brand” out there, this isn’t for you. But if you’re in the business of generating revenue, sales and profits – this training is for you.

The principles and concepts I show you in this course will stand the test of time and any technological changes.


Because I focus on the things that DON’T change

…how humans behave.

Once you know and understand these principles, you can apply it to any channel, digital, offline or more.

Imagine this...

Here’s why understanding principles over just learning tactics that can easily and quickly become out of date is this…444% increase in sales.

Digital Marketing course

Who Should Take This Course?

  • In-House Marketing Professionals
  • Business Owners/Entrepreneurs
  • Marketing Agencies
  • Marketing Consultants
  • Anyone who needs to gain skills in how to generate leads and sales in a systematic way

View the detailed course content and the latest discount promotions:

Have a question? Email us at: support@ethanhathaway.com or call us at: (+852) 3018-3221

How It Works

The Certified Digital Marketing Specialist (CDMS) consists of 4 specialized courses:

  1. The CDMS™ 4M Framework for Marketing
  2. 80/20 Foundations in Email Marketing
  3. SEO and Paid Traffic Strategies
  4. Conversion Funnel Optimization


  • You must successfully complete and pass the exams for each of the above course specializations.
  • You must also take all of the above courses in sequential order as each course builds upon the previous course.

Course Details & Descriptions

Core Course #1: The CDMS™ 4M Framework for Marketing

  • The Goal of Digital Marketing
  • The 4M Marketing Framework – the essentials of ANY marketing strategy
    • The 1st “M”
      • Everything starts here, get the first “M” wrong and your whole marketing strategy falls apart
      • The 1st “M” is your compass and shows which direction to head towards
      • Know this, you can answer the question of where to find your customers and where to advertise
      • We give you the 5-point checklist for profiling your ideal customer
    • The 2nd “M”
      • The one key element to the 2nd “M” that ensures you connect with your audience
      • How to know how long your messages should be
      • Understanding the 2nd “M” gives you power to apply it to ANY channel or media/medium
    • The 3rd “M”
      • How to apply everything you’ve discovered so far and figure out where to invest your money
      • The place to invest your money where most businesses ignore
    • The 4th “M”
      • I show you the 4 key indicators to focus on to know how well you’re doing
      • I share useful tools and resources
  • Exam (You must pass this exam to take the next certification exam)

Core Course #2: 80/20 Foundations in Email Marketing

  • Why Email Marketing?
  • Permission Email
  • Email as a Strategy
  • Email Life cycle
    • Anatomy of a Successful Email
  • Must-Have Email Campaigns
  • Key Performance Indicators (KPI’s) of Email Marketing
  • Key Tips
  • Marketing Automation Tools
  • Exam (You must pass this exam to take the next certification exam)

Core Course #3: SEO and Paid Traffic Strategies

  • Search Engine Optimization (SEO)
    • What most SEO experts don’t want you to know about SEO
    • My 80/20 tips to SEO
  • Paid Traffic Strategies
    • Deciding which paid traffic sources to use
    • Google Adwords
      • Campaign Structure
      • Search vs Display networks
        • 80/20 tips & strategies for Search campaigns
        • 80/20 tips & strategies for Display campaigns
    • Facebook
      • How FB is different than Adwords
      • 80/20 tips & strategies for Facebook campaigns
  • Exam (You must pass this exam to take the next certification exam)

Core Course #4: Conversion Funnel Optimization

  • Putting It All Together
  • Top of Funnel (TOFU)
  • Middle of Funnel (MOFU)
  • Bottom of Funnel (BOFU)
  • The Conversion Funnel Life Cycle
  • 80/20 Conversion Funnels You Should Have
  • Exam (You must pass this exam to become Certified)

Your Course Mentor

Vincent Po is the Managing Director and Chief Global Marketing Officer of Ethan Hathaway.

Vincent has been working in Sales and Marketing for over 20 years.

He is a Certified Funnel Expert and a Google Adwords Search Certified Professional.

He’s sold for one of the largest computer distributors in Western Canada.

He’s managed marketing campaigns for a large publicly-listed company and small startups starting from zero.

He’s designed and implemented marketing campaigns and funnels selling low-priced consumer products to high-ticket products and services to large companies.

He’s managed campaigns selling to five of the seven continents in the world.

Vincent is also a continued student of marketing and passionate about the topic.

Vincent Po

How Is The CDMS Course Different Than Other Courses?

The CDMS is designed to give you key concepts and principles that DON’T change over time

The beauty of the CDMS course is it gives you the power to form your marketing strategy regardless of the media or channel (whether it’s Facebook, Email, etc).

Most other courses focus on tactics, but without a proper strategy, tactics are useless (and often times, will cost you money).

Courses that focus on tactics and specific channels like Facebook or Twitter, quickly become obsolete before you even complete the course.

The CDMS shows you how to apply the concepts and principles that matter so you can apply them to ANY channel or medium. 

Finally, the CDMS course is taught by an experienced marketing practitioner. Vincent is applying these strategies on a daily basis in real-life businesses with his OWN money (not blowing through some VC or shareholder’s funding).

He has over 18 years experience in the sales and marketing field.

What kind of instructor would you prefer someone with just a couple of years experience or someone with almost two decades worth of experience?

Why Ethan Hathaway?

There are LOTS of training providers in the market, so why choose Ethan Hathaway?

Ethan Hathaway has established itself as a reputable training partner for over a decade to top companies all over the world.

Our philosophy is to make YOU as valuable as can be both in your career and your employer.

Ethan Hathaway is also a British Accreditation Council (BAC) accredited international Centre.

To become BAC accredited, we undergo a rigorous inspection and assessment to show our devotion and commitment to ensuring we provide YOU with a quality training result.

Not many other training providers can say they have gone through this process or commitment.

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Accredited By

BAC AccreditedEthan Hathaway is accredited by the British Accreditation Council for Independent Further and Higher Education as an International Centre.

Here's What Past Clients Say About Our Courses:

"Very open interaction & discussion. Materials very relevant for my work. Many cases which help to put things into perspective.

Very good speaker as he used to be bank's structurer, so plenty of practical knowledge. Speaker explained very well & easy to understand." - M.J., Standard Chartered Bank

About the instructor: "He was excellent in teaching and always keen to answer all our questions. I like how he link up theory and real life application." - C. W.J., Commerzbank

"The course was excellent and exceeded my expectation." - A.A., Saudi Aramco, Saudi Arabia

"The speaker has a very good knowledge and she explain the main concept very clear, very straight forward." - C.A., Treasury, Royal Bank of Scotland (RBS), Hong Kong

"What I liked most about this training was the Trainer and her professional approach...I am pleased with the course and all the arrangements." - S.R.N., Finance Manager, Oman Oil Company, Oman

"Excellent! Nice class and participants...What I liked most about this training course was the many exercises and case studies so I can understand more clearly day by day." - I., Bank Rakyat Indonesia, Indonesia

"Excellent...Trainer well organized and thoroughly walk thru the materials from basic to more challenging topic." - C.J., Standard Chartered Bank, Thailand

Sample Clients

Sample Clients

Here's What You Get

This course is delivered via online distance learning. ALL Certified and Non-Certified Delegates get the following:

Video lessons

On-demand video lessons so you may watch at your own convenience.


Downloadable PDF notes & slide decks and resources for your future reference.

Unlimited Lifetime Access

You have unlimited LIFETIME access to the course lessons - study at your own pace.

Anywhere Access

Access the course with any Internet-enabled device. No software or special requirements needed.

Get Answers

If you select this option, you're eligible for scheduled private online discussion group with our Expert Mentor. See scheduled intakes below.

Certificate of Completion

After completing the training, you receive a digital & printable Ethan Hathaway certificate of completion to mark your achievement.

If you successfully complete the Certification Exam, you also receive:

CDMS digital badge

Digital CDMS™ Badge

This digital badge designates you as a Certified Digital Marketing Specialist (CDMS)™, which you may use on business cards, resumes, LinkedIn profiles, website profiles, email signatures and more.

To continue using your badge, you must renew your membership certification each year.


In addition to the Certificate of Completion for the course in general, if you successfully pass the Certification exam, you also receive a CDMS™ Certificate to mark your achievement.

Charter Membership to the EH Brain Trust

As part of your successful certification, you also receive a full year's Charter Membership to the EH Brain Trust Membership, filled with tips and industry experts sharing their knowledge.

You receive free access as long as you renew your membership fee and CDMS™ status.​

Members Only Discounts

In order to keep your status as a CDMS in good standing, you may need to regularly take relevant Development courses.

You will be eligible for members only discounts for Ethan Hathaway events and courses to help keep up with your requirements.​

Fast-Action BONUSES (worth $599.00)

If you act now, you also receive the following bonuses (*These bonuses may be taken away at any time, so don’t wait):

LinkedIn Power User Training (value of $99.00)

You also get access to this training webinar I did with a LinkedIn specialist on how to leverage your LinkedIn profile to sell and market yourself on LinkedIn.

30-min Private Marketing Coaching Call (Value of $500.00)

For fast-action takers, you also get a 30-minute private coaching call to go over anything to do with your Marketing (as long as it’s in my expertise).

The call will be recorded as well so you can refer back to it at any time. This alone is worth the entire course fee and more!

Total Value You Receive From This Course Is $67,158.64

Your Investment Is...

We could charge $10,000 and it would still be of value because think of all the financial returns you gain from knowing how to generate sales in a systematic way.

But you won’t need to invest anywhere near this amount…

…the investment is only $1590.

You get at least $67,158.64 of value for just $1590.

That works out to just $4.36 per day…the price of a daily coffee or tea!

Ask yourself this:

“With the knowledge and skills you gain from this course, can you earn the course fee back (and more)?”

I believe it’s possible.

Choose the Program That's Right for You:


For individual/personal use.

  • ​4 Core Course Specializations
  • Video lessons
  • PDF Downloads
  • Private Instructor Mentoring and Q&A Group (90-day access)
  • Access anywhere
  • Unlimited Access to Core Course Modules
  • ​Certification exam(s) not included
  • Annual certified membership not included
  • Multiple-user access

USD 999

OR 4 payments of x $299.70


For individual/personal use.

  • 4 Core Course Specializations
  • Video lessons
  • PDF Downloads
  • Private Instructor Mentoring and Q&A Group (90-Day access)
  • Access anywhere
  • Unlimited Access to Core Course Modules
  • Certification Exam (includes 2 attempts)
  • If you successfully pass the certification exam:
  • A digital, printable Certificate of Completion
  • 12-month membership to EH Brain Trust (Included in annual membership)
  • Displayable Badge (Included in annual membership)
  • 12-Months Status as a Certified Digital Marketing Specialist (CDMS)
  • Multi-User Access

USD 1590

OR 4 payments of x $477

Next intake starts April 2nd, 2018

For Corporate Plans (multi-user access), please contact us at: support@ethanhathaway.com

Click Here for Answers to Frequently Asked Questions (FAQ)

Become a Certified Digital Marketing Specialist Today!

Next intake starts April 2nd, 2018

CDMS Digital Badge