No Financial Background? Finance and Accounting Made Easy – You Will Feel More Confident By the End of This Finance for Non-Financial Managers & Professionals Training Course

Profit Numbers: Business Finance for Non-Financial Professionals & Managers Training Course (Financial Mastery Masterclass)

This Finance for Non Finance Managers & Professionals training course helps you communicate better with your Accounting & Finance team, know what to look for in the business numbers to see trends and analyse business performance, and the creation of shareholder value.

Have a question? Email us at: [email protected] or visit the help center.

COURSE HIGHLIGHTS

Available as:

Self-Study Online
Online Cohort-based with Instructor
In-House Customised/Bespoke

Ready to Enrol?

Feel Confident Discussing Financial Statements and Gain an Overview Of The Main Financial Concepts a Business Leader Needs To Be Aware Of

This is the premiere training course as selected by senior executives with no or little finance background for learning finance and accounting.

This training has been attended by CEO’s, General Managers, Head of Sales and more.

In the competitive world of global business, executives at all levels need to develop a good appreciation of basic financial reports, as well as the fundamentals of business valuation and the creation of shareholder value.

You may be an expert in your own technical or business field, but if you’re given a position of greater responsibility where understanding and talking the language of finance becomes a significant part of your job, you need to be adequately equipped to do the job.

You’ll also be able to make better business decisions with the right financial skills.

Ethan Hathaway’s Profit Numbers: Business Finance for Non-Finance Managers & Professionals course quickly teaches you the basics of financial accounting, how to build a good understanding of financial reporting, and to develop a good foundation in business valuation.

This was a fabulous course and I recommend it for anyone who would be looking to gain an understanding into the financial decision making processes of the corporate world.

This course was outstanding! I had no background in business finance, and I now feel that with some review of the material presented in this course, I could read a company’s financial documents, calculate ratios to evaluate its financial health, and determine if a company appeared to be financially healthy or not.

Additionally, I have a much better understanding of costs and how to evaluate investment in growth through appropriate projects.


This was a fabulous course and I recommend it for anyone who would be looking to gain an understanding into the financial decision making processes of the corporate world.
F.T.
Deputy Chief, NATO Combined Air Operations Center
Profit numbers, finance for non-finance training
Making business finance fun in Dubai (pre-COVID)
Profit Numbers: Finance for Non-Finance course
Sold out session in Singapore (pre-COVID)

Profit Numbers: Business Financial Mastery Masterclass for Non-Finance Professionals Highlights

DAY ONE

An Introduction to Business Finance

  • World Stock Markets, Ownership & Share Valuation
  • Financial Valuation methods
  • Finding true value
  • Assessing Financial Risk
  • Financial Reports and Accounts
  • Corporate Structures

Financial Accounting

  • Financial Accounting Systems
  • Recording financial transactions
  • Corporate Governance & Business Ethics

The Importance of Cash – The Cash Cycle

  • Understanding the Cash Cycle
  • Working Capital Management
  • Control of Cash, Receivables, Payables & Inventories

The Operating or P&L Statement

  • The P&L – structure, form & content
  • Accrual Accounting & Revenue Recognition
  • Accounting Principles
  • Understanding Depreciation
  • Cash vs Profit
  • EBITDA and other measures of profitability

Measuring Corporate Profitability with Ratios

  • Comparing performance using ratio analysis
  • Exercises & mini-case studies

DAY TWO

Review of Day One

Understanding Balance Sheets

  • Structure, form and content of the Balance Sheet
  • Valuation issues when recording Short & Long Term Assets
  • Why use depreciation?
  • Accounting for Goodwill
  • Liabilities – recording, measuring, recognizing
  • What is Equity?
  • Financial Capital, Intellectual Property & Intellectual Capital
  • Book Values vs Real World Values

Workshop – Recording Transactions

  • Use of Excel spreadsheets to develop financial reports

Management Ratios

  • Analysing corporate performance
  • The Pyramid of Ratios and the Du Pont Value chain
  • Other performance measures used in financial analysis – linking book to market measures

Workshop – Ratio Analysis

  • Use of Excel spreadsheets to analyse financial reports

The Importance of the Cash Flow Statement

  • Relevant sections of the CF statement
  • Understanding changes in reported cash positions
  • Building a cash flow forecast

Accounting for Economic Profit and Shareholder Value

  • Creating and measuring value for shareholders
  • The link with traditional accounting
  • Organizing and managing with EP
  • Exercises & mini-case studies

Workshop: Applying the Economic Value model

DAY THREE

Review of Day Two

Capital Budgeting and Project Appraisal

  • The Cost of Capital and WACC
  • Risk and Return
  • Investment Appraisal & Capital Budgeting techniques
  • Payback, IRR and other valuation methods
  • Decision-making using the NPV rule & horizon values

Workshop – Project Appraisal & Valuations

  • Building a capital budgeting case
  • Valuing a business
  • Alternative valuation methods
  • Decision making and common decision rules

Review of Project Appraisal case

Intellectual Capital

  • The Valuation Gap – what’s missing on the balance sheet
  • Intangibles and Intellectual Capital
  • Knowledge Enterprises and the “Valuation Gap”
  • Understanding the “value” of your people and IP

Summary of key financial concepts and learning points

Have a question? Email us at: [email protected] or visit the help center.

Who Will Benefit this Profit Numbers: Finance for Non-Finance Training Course?

  • Business Managers
  • Department Heads & Managers
  • Profit Center Managers
  • Sales & Marketing managers
  • General Managers
  • CEO’s
  • Investment professionals
  • Business Owners
  • Entrepreneurs
  • Startup Founders
  • Any staff with a non-financial background who need to learn the fundamentals of finance & accounting

Course Reviews: What People Say About This Training

This was a fabulous course and I recommend it for anyone who would be looking to gain an understanding into the financial decision making processes of the corporate world.

This course was outstanding! I had no background in business finance, and I now feel that with some review of the material presented in this course, I could read a company’s financial documents, calculate ratios to evaluate its financial health, and determine if a company appeared to be financially healthy or not.

Additionally, I have a much better understanding of costs and how to evaluate investment in growth through appropriate projects.


This was a fabulous course and I recommend it for anyone who would be looking to gain an understanding into the financial decision making processes of the corporate world.
F.T.
Deputy Chief, NATO Combined Air Operations Center

I found the course very beneficial in helping me to understand the basics of finance in the context of business, thank you

I found the course very beneficial in helping me to understand the basics of finance in the context of business, thank you…Thank you for all your assistance during this course and be sure I will be looking at your site for further courses in the future.
S.J.
Operations Manager

Rated 8 out of 10

Rated this course 8 out of 10
B.P.
Area VP, SE Asia, Marriott Hotels & Resorts

Eugene was outstanding…

Eugene was outstanding…rated this course 9 out of 10
C.P.
General Manager, JW Marriott Bangkok

Rated 9 out of 10

Rated this course 9 out of 10
C.M.
General Manager, JW Marriott Hong Kong

Eugene was outstanding…

Eugene was outstanding…rated this course 9 out of 10
C.P.
General Manager, JW Marriott Bangkok

It is like a mini-MBA…

It tackles the basics about finance & covers as well in general the advance concept.
It is like a mini-MBA…Yes, definitely met my expectations. I learned new things that are very helpful.’
R.F.
Oman Oil Company, Oman

Brought a greater understanding of finance in an easy to learn way.

Brought a greater understanding of finance in an easy to learn way.
W.V.
Inspectorate, UAE

Must have course for all professionals to understand how finance work in enterprises.

Must have course for all professionals to understand how finance work in enterprises.
C.N.
Al Hamrani Universal, Saudi Arabia

I actually understand more about the subject after completing the exercises

The exercises are very beneficial. I actually understand more about the subject after completing the exercises…I achieved what I wanted.
R.Y.
Legal Manager, Shuibah Water & Electricity Company, Saudi Arabia

The course has exceeded my expectation.

The practical examples were extremely useful in understanding the course material…What I liked most about this training course was the knowledge obtained and the interactive nature of the course…The course has exceeded my expectation.
B.R.
Healthcare Dynamics, Kuwait

I feel more confident now…Finance made easy…

Made the finance matter fundamental & easy to understand…Impressions after attending the course? Great. I feel more confident now…Finance made easy…
S.H.
Shuibah Water & Electricity Company, Saudi Arabia

Robert could bring it down to layman’s terms as and when required.

Robert could bring it down to layman’s terms as and when required.
G.N.
Topaz Marine, UAE

…very practical and easy to understand

The approach to make us understand on basic financial principle is very practical and easy to understand.
N.N.
Shuibah Water & Electricity Company, Saudi Arabia

Yes, the course has met my expectations and a little more.

Yes, the course has met my expectations and a little more.
A.S.
ATC, Kuwait

I became able to apply what I’ve learned to my work, filled a gap of finance which I miss in my day to day work practice.

I became able to apply what I’ve learned to my work, filled a gap of finance which I miss in my day to day work practice.
H.B.
ATC, Kuwait

The exercises are very useful…

The exercises are very useful. I expected to receive less information and to get lost in terminologies. Which all didn’t happen.
S.A.
ATC, Kuwait

A lot of fun exercise to help me understand about finance matters.

A lot of fun exercise to help me understand about finance matters.
G.G.
Chevron, Singapore

I learned more than I expected and impressed with our instructor’s expertise.

I learned more than I expected and impressed with our instructor’s expertise.
A.C.
Project Director, APCOL Pte Ltd, Singapore

Presenter attends all queries of the attendees with good care & attention.

Presenter attends all queries of the attendees with good care & attention.
K.J.
Alain Holding

The course was extremely helpful for me to understand the basic finance principles…

The course was extremely helpful for me to understand the basic finance principles…
C.J.
5N Plus

I found the training extremely useful on specific areas…

I found the training extremely useful on specific areas and I think the course gave me a much better general appreciation of project financing which I am sure will help me in the future with my own projects.
K.S.
ConocoPhillips

Materials provided very good…Topics of the training very interesting.

Materials provided very good…Topics of the training very interesting.
P.S.
General Manager

Very effective communication by the trainer…Practical training, very useful in the real world.

Very effective communication by the trainer…Practical training, very useful in the real world.
L.E.
Market Development Manager, Cargill

Have a question? Email us at: [email protected] or visit the help center.

What You Receive

All ONLINE courses include:

Sneak Peak Inside the Online Learning Portal

Have a look inside the online learning portal to get an idea of what it’s like.

Online Cohort-Based Sessions also include:

Why Ethan Hathaway

There are LOTS of training providers in the market, so why choose Ethan Hathaway?

Ethan Hathaway has established itself as a reputable training partner for over 16+ years to top companies all over the world.

Our philosophy is to make YOU as valuable as can be both in your career and your employer.

Enrolment Options

*Note: ALL in-person training sessions are suspended indefinitely due to COVID-19 safety protocols.

Online delivery is available as below.

Online Self-Study

USD499

For Individual learning at your own pace.

1 user


  • On-Demand Video Lessons
  • Downloadable Resources
  • Anywhere access with Internet-enabled devices
  • Digital Certificate of Completion
  • Digital Badge of Completion
  • Instructor Q&A

Online Cohort with Instructor

USD797

Includes online self-study course + scheduled Instructor Q&A sessions

1 user


  • On-Demand Video Lessons
  • Downloadable Resources
  • Anywhere access with Internet-enabled devices
  • Digital Certificate of Completion
  • Digital Badge of Completion
  • Instructor Q&A

In-House Customized / Bespoke

Contact Us

Either schedule a private in-house delivery and/or customize the content to your specific needs.

Multiple users


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