No Financial Background? Finance and Accounting Made Easy – You Will Feel More Confident By the End of This Finance for Non-Financial Managers & Professionals Training Course

Profit Numbers: Business Finance for Non-Financial Professionals & Managers Training Course (Financial Mastery Masterclass)

This Finance for Non Finance Managers & Professionals training course helps you communicate better with your Accounting & Finance team, know what to look for in the business numbers to see trends and analyse business performance, and the creation of shareholder value.

Get the Course Sample Kit

  • View a sample lesson from the course
  • Get an exclusive “scholarship” offer just for viewing a sample
  • Get the detailed course info booklet
Profit Numbers-Finance for Non-Finance Leads (AC)

Have a question? Email us at: or visit the help center.

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Finance for Non-Finance training course

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Feel Confident Discussing Financial Statements and Gain an Overview Of The Main Financial Concepts a Business Leader Needs To Be Aware Of

This is the premiere training course as selected by senior executives with no or little finance background for learning finance and accounting.

This training has been attended by CEO’s, General Managers, Head of Sales and more.

In the competitive world of global business, executives at all levels need to develop a good appreciation of basic financial reports, as well as the fundamentals of business valuation and the creation of shareholder value.

You may be an expert in your own technical or business field, but if you’re given a position of greater responsibility where understanding and talking the language of finance becomes a significant part of your job, you need to be adequately equipped to do the job.

You’ll also be able to make better business decisions with the right financial skills.

Ethan Hathaway’s Profit Numbers: Business Finance for Non-Finance Managers & Professionals course quickly teaches you the basics of financial accounting, how to build a good understanding of financial reporting, and to develop a good foundation in business valuation.

Profit numbers, finance for non-finance training
Making business finance fun in Dubai
Sold out session in Singapore

Profit Numbers: Business Financial Mastery Masterclass for Non-Finance Professionals Highlights


An Introduction to Business Finance

  • World Stock Markets, Ownership & Share Valuation
  • Financial Valuation methods
  • Finding true value
  • Assessing Financial Risk
  • Financial Reports and Accounts
  • Corporate Structures

Financial Accounting

  • Financial Accounting Systems
  • Recording financial transactions
  • Corporate Governance & Business Ethics

The Importance of Cash – The Cash Cycle

  • Understanding the Cash Cycle
  • Working Capital Management
  • Control of Cash, Receivables, Payables & Inventories

The Operating or P&L Statement

  • The P&L – structure, form & content
  • Accrual Accounting & Revenue Recognition
  • Accounting Principles
  • Understanding Depreciation
  • Cash vs Profit
  • EBITDA and other measures of profitability

Measuring Corporate Profitability with Ratios

  • Comparing performance using ratio analysis
  • Exercises & mini-case studies


Review of Day One

Understanding Balance Sheets

  • Structure, form and content of the Balance Sheet
  • Valuation issues when recording Short & Long Term Assets
  • Why use depreciation?
  • Accounting for Goodwill
  • Liabilities – recording, measuring, recognizing
  • What is Equity?
  • Financial Capital, Intellectual Property & Intellectual Capital
  • Book Values vs Real World Values

Workshop – Recording Transactions

  • Use of Excel spreadsheets to develop financial reports

Management Ratios

  • Analysing corporate performance
  • The Pyramid of Ratios and the Du Pont Value chain
  • Other performance measures used in financial analysis – linking book to market measures

Workshop – Ratio Analysis

  • Use of Excel spreadsheets to analyse financial reports

The Importance of the Cash Flow Statement

  • Relevant sections of the CF statement
  • Understanding changes in reported cash positions
  • Building a cash flow forecast

Accounting for Economic Profit and Shareholder Value

  • Creating and measuring value for shareholders
  • The link with traditional accounting
  • Organizing and managing with EP
  • Exercises & mini-case studies

Workshop: Applying the Economic Value model


Review of Day Two

Capital Budgeting and Project Appraisal

  • The Cost of Capital and WACC
  • Risk and Return
  • Investment Appraisal & Capital Budgeting techniques
  • Payback, IRR and other valuation methods
  • Decision-making using the NPV rule & horizon values

Workshop – Project Appraisal & Valuations

  • Building a capital budgeting case
  • Valuing a business
  • Alternative valuation methods
  • Decision making and common decision rules

Review of Project Appraisal case

Intellectual Capital

  • The Valuation Gap – what’s missing on the balance sheet
  • Intangibles and Intellectual Capital
  • Knowledge Enterprises and the “Valuation Gap”
  • Understanding the “value” of your people and IP

Summary of key financial concepts and learning points

Get the Course Sample Kit

  • View a sample lesson from the course
  • Get an exclusive “scholarship” offer just for viewing a sample
  • Get the detailed course info booklet
Profit Numbers-Finance for Non-Finance Leads (AC)

Have a question? Email us at: or visit the help center.

Who Will Benefit this Profit Numbers: Finance for Non-Finance Training Course?

  • Business Managers
  • Department Heads & Managers
  • Profit Center Managers
  • Sales & Marketing managers
  • General Managers
  • CEO’s
  • Investment professionals
  • Business Owners
  • Entrepreneurs
  • Startup Founders
  • Any staff with a non-financial background who need to learn the fundamentals of finance & accounting

Course Reviews: What People Say About This Training

Get the Course Sample Kit

  • View a sample lesson from the course
  • Get an exclusive “scholarship” offer just for viewing a sample
  • Get the detailed course info booklet
Profit Numbers-Finance for Non-Finance Leads (AC)

Have a question? Email us at: or visit the help center.

What You Receive

All ONLINE courses include:

On-Demand Lessons

Online courses include on-demand video and/or text-based lessons with 12 months access (option to renew).
Go at your own pace.

Digital Downloads

Courses include digital resources, such as course slide decks, additional reading, exercises & more.

Anywhere Access

Access the course(s) anywhere with an Internet-enabled device. (*Our own mobile app is in the works)

Digital Certificate

Upon successful course completion, you receive a digital certificate of completion to download & print.


Our training courses are designed to be practical, not just theoretical or academic.

Designed for Busy Professionals

Courses are designed for the busy working professional.

Sneak Peak Inside the Online Learning Portal

Have a look inside the online learning portal to get an idea of what it’s like.

Why Ethan Hathaway

There are LOTS of training providers in the market, so why choose Ethan Hathaway?

Ethan Hathaway has established itself as a reputable training partner for over 18+ years to top companies all over the world.

Our philosophy is to make YOU as valuable as can be both in your career and your employer.

Enrolment Options

Online Self-Study

USD 297
(12-months access)

For Individual learning at your own pace.

On-Demand Video Lessons
Downloadable Resources
12 months access (option to renew)
Anywhere access with Internet-enabled devices
Digital Certificate of Completion
Instructor Q&A

In-House Customized / Bespoke

Contact Us

Either schedule a private in-house delivery and/or customize the content to your specific needs.


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