How to Design & Build a Profitable Website

Elements of High-Performance Websites Training Course

World's Premier International Digital Marketing Training Provider

Upcoming Sessions in: Online Distance Learning​
Enroll here

In this course, I share practical tips and lessons and debunk myths to building a profitable website.

You're Leaving Money on the Table If Paid Search Campaigns Are Not a Part of Your Digital Marketing Strategy...

Searches performed via Google

...approximately 75% of all global Internet searches are done via Google Search.

People performing searches are actively searching for products and services...your products & services, so you could be missing out if paid search campaigns are not a part of your marketing strategy.

But many people don't know if their paid search campaigns are profitable or even worse losing money.

Not only that, if you're only advertising on Facebook, you'll have seen Facebook ad costs skyrocket by over 100%. That means if you're solely relying on Facebook ads a traffic source, you could be losing money.

In this no nonsense training, I show you how to plan and implement paid search campaigns with a proven framework and process.

Not ready to enroll yet? Try my free Google Ads Quickstart Email course

Ready to Enroll? Click on the button below to enroll

Have a question? Email us at: or visit the help center.

Here's What's Covered

  • The unspoken approach to a profitable website
  • Mobile Responsiveness
  • Navigation
  • Colours & Colour Theory
  • How to figure out what colours to use
  • Pretty design vs effective design
  • How to know if your website needs a redesign
  • How to leverage text content for a profitable website
  • How to leverage image content for a profitable website
  • How to leverage video content for a profitable website
  • Truths and Myths of web hosting
  • How to optimize your site speed
  • Understanding URL structures
  • Understanding content management systems (CMS)

The training is amazing!

"...Thank you, by the way the training is amazing!"

Chika A.

How is this training different?

Unlike other Google Ads training courses, we don't focus on how to spend your ad budget (which is where many agency delivered workshops are focused). 

We focus on showing you how to best use your ad spend to meet your business goals, whether it's generating leads and/or generating a positive return for your business.

Also, very few have an experienced instructor with 20 years experience. Would you choose an instructor with less than ten years experience or someone with twenty years and more?

Also, these are the lessons I learned using MY OWN money, not someone else's money. That changes the dynamic of how I learned to manage a campaign.

Who Should Attend

  • Entrepreneurs
  • Business owners
  • Digital Marketers
  • Freelance designers
  • Web designers & developers
  • IT Professionals with little to no marketing knowledge

Anyone who wants to better understand what makes a profitable website (whether you wan to do-it-yourself or know what to look for before hiring someone to build a site for you).

About Your Instructor: Vincent Po

Vincent has over 20 years of sales & marketing experience from listed companies to starting up his own companies.

Vincent worked for one of the largest computer distributors in Western Canada as an account sales.

He was also the Head of Marketing for Asia-Pacific for the training division of a large listed UK media company.

He co-founded a global training company of his own and is founder of Virtual Tree an international digital marketing agency.

Vincent is Google Adwords Search Certified.

Vincent's unique skills lie in having marketing & business skills coupled with a technical computing & programming background.

Vincent's passionate about business, marketing, software, technology, AI, automation and is a lifelong student of these areas.

What customers say about our training:

By far one of the best and most beneficial programmes I have attended…the knowledge I have gained far exceeded my expectations and will enable me to make a valuable contribution to my company.

Inoka J.

"Overall, above expectation...It was a really nice course with a trainer who has such a big knowledge (sic) and experience in the field."

Elnur ... Tanap Dogalgaz Iletim

"The course was excellent and exceeded my expectation."

A.A. ... Saudi Aramco

Not ready to enroll yet? Try my free Google Ads Quickstart Email course

Ready to Enroll? Click on the button below to enroll

Have a question? Email us at: or visit the help center.

Online / Distance Learning Course Available

This course is delivered via online distance learning. ALL Certified and Non-Certified Delegates get the following:

Online Course Demo:

Video lessons

On-demand video lessons so you may watch at your own convenience.


Downloadable PDF notes & slide decks and resources for your future reference.

Unlimited Access

You have unlimited access to the course lessons - study at your own pace.

Anywhere Access

Access the course with any Internet-enabled device. No software or special requirements needed.

Get Answers

If you select this option, you're eligible for scheduled Question and Answer (Q&A) sessions where you can submit any questions specific to your situation or about anything in the course.

See below for scheduled online Mentor-Access sessions.​

Q&A sessions are recorded for you to view at your leisure.

It's the closest you can get to getting personalised coaching.

Certificate of Completion

After completing the training, you receive a digital & printable Ethan Hathaway certificate of completion to mark your achievement.

For Corporate Plans (multi-user access), please contact us at:

Book Your Seat

Online Self-Study Course


For personal use & learning only;

Pay once for lifetime access.

 USD 197

  • On-Demand 24/7 All Access
  • Downloadable resources
  • On-demand video lessons
  • One user access
  • Digital certificate of completion

All-Access / Corporate

For multi-team member access + monthly access to ENTIRE library of online courses


  • On-Demand 24/7 All Access
  • Downloadable resources
  • On-demand video lessons to ENTIRE library of online courses
  • Multi-user access
  • Digital certificate of completion

Accredited By

BAC AccreditedEthan Hathaway is accredited by the British Accreditation Council for Independent Further and Higher Education as an International Centre.