Email marketing is a controversial subject, with several different opinions on whether email marketing is dead or still effective. Email isn’t dead as many think, but it will have to get smarter to survive. Marketers nowadays have the challenge of casting a wide net but also being more intricate in what they cast. The first step to being a successful email marketer is to cast a wide net but not to forget your tried and true customers. The second step is to be careful in what sort of database you develop. This means taking the time to test with different subsets of your subscribers. Lastly, get to know the most engaged members of your audience. This allows you to get to know a more detailed opinion of your client.
Read more: 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
