I recently received this question: “If you had to start from scratch all over again, how would you build up your list from zero?” This is a question I see a lot of, and it’s actually something that I think weighs on a lot of people’s minds. I know I think about it as well. […]
How I would get clients/build a list fast, if I had to start from zero Read More »
I get this question very often:“How do I enter/start a career in digital marketing without any experience?”This comes from new graduates and also people already working one to two years but want to change careers and go into digital marketing.Since, I found myself repeating the answer very often, I thought I would share this as
How do I start a career in digital marketing without any experience? Read More »
One field where artificial intelligence and machine learning is seeing a lot of advanced is marketing (and digital marketing). We’re seeing this more and more from Google and Facebook in the way paid ad campaigns are being setup and run. Google’s recently released a guide to machine learning for Marketers. [Read more here]
Everything a marketer needs to know about machine learning Read More »
Thinking about implementing a chatbot for your banking business? Here’s a case with Bank of America where a chatbot has a positive effect on the business. Chatbots are definitely here to stay and will only grow in usage. [Read more here]
Chatbots in banking Read More »
This is one of the better guides to how to use content marketing to generate leads and sales for a business. [Read the guide here]
How to use content marketing generate sales & leads Read More »
Here’s a look at how enterprise companies are using AI and machine learning to tackle their marketing problems: Enterprises are tackling the most challenging #marketing problems with #AI and #MachineLearning on a basis of: -Case by Case -Need to do -Can do -Must do via @CapgeminiConsul pic.twitter.com/vI41b1rbXa — Tiffani Bova (@Tiffani_Bova) March 2, 2018
How companies are using AI & machine learning to tackle marketing problems Read More »
So, this just happened, Facebook announced it is implementing a sweeping ban of ads promoting anything to do with cryptocurrencies (including Bitcoin and initial coin offerings-ico’s). Is it surprising? Not at all. If your business involves anything to do with cryptocurrency (like crypto investing, ico’s, etc), then you might be freaking out right now. But
Facebook bans all ads promoting cryptocurrencies, here’s what you should do… Read More »
I’ve been a telemarketer, done sales over the phone back in the day and have done a lot of cold-calling in the past. Nobody really likes cold-calling, I didn’t mind doing it. But never saw it as highly effective (the way it was implemented). These days people are very protective of their time and most
Why You Should Stop Cold-Calling and Do More Of This… Read More »
Focusing on retaining existing customers is must strategy, but many businesses fail to remember this. Especially with social media and your customers are able to reach you and mention your brand in these channels, it’s become imperative to keep up with customer retention. Have a look at this article on “How to never lose a
How to Never Lose a Customer Read More »
…the “in-thing” to do these days is content marketing. Trying to produce an endless stream of content (blog posts, articles, tweets, videos, article sharing, etc) in the hopes that potentially a prospective client see this content and does business with you. Reality is keeping up this kind of content production is tedious work. I call
As digital technology and digital marketing become a more integrated and vital aspect of business, one of the most important things is that of making the customer journey as efficient and effective as one could make possible. In doing so, enhancing this journey makes the buyer more likely to purchase a product or service from
Enhance Your Customer Journey in 4 Steps Read More »
“How to Get Occasional Customers Hooked” examines how some companies who specialize in a certain product are able to keep their customers engaged when they are not in the market for what the company is selling. Through always providing new content and building a sense of community with their customers, companies can continue to hook
How to Get Occasional Customers Hooked ChiefExecutive.net | Chief Executive magazine Read More »
When it comes to marketing and different marketing ideas there are some things that you cannot afford to make a mistake about. With some mistakes being more common than others. This article gives you the insight and a more in depth look into three content marketing mistakes that you cannot afford to make and could
3 Content Marketing Mistakes You Can’t Afford to Make Read More »
Want to capitalize on your customers preferences? Then you need to find out how surveys can help you accomplish more while doing less. Lead survey generation can help you to close sales, keep those not ready to buy on the hook, find out ways to improve your sales programming, and produce referrals that increase your
How to Use Surveys for B2B Lead Generation Read More »
Being a mascot is to represent a brand. You are essentially a marketer for a brand and the mascot is the face of that brand. Similar to how companies are rendered via jingles or tunes, mascots are remembered and associated with a brand and team. This makes the mascot the face of that. Making an
4 Marketing Lessons I Learned from Being a Mascot Read More »
Learn to support your sales teams with an infrastructure that leads them to success.
The Relationship Between Sales and Marketing Read More »
There is no denying the fact that social media has a profound impact on how we think and work today. Not only this, but is also impacts how we buy things. Take a look at these commandments of social media and learn how to use it for the betterment of your marketing and sales teams.
Build a Smart Social Media Read More »
One of the best ways you can work to support your sales team is by developing your social marketing team. How does this work? Well, the two go hand in hand. With so many people on social media these days, it’s easy to see the influence of it in their purchases. So build a robust
See how self-branding expert Gary V. can help you use your own social media platforms to drive attention and sales.
Building Your Brand Read More »
We live in the age of connectivity and Facebook. There is no way around social media these days. So what are you to do about it as a leader and CEO? Well, the only thing you can: embrace, get yourself out there and build your personal brand as a way of building up your company.
Use Social Media Like One of the Greats Read More »
Why do you, as a CEO, need to read marketing books? Isn’t that what your marketing department is for? Well, yes…that’s what they are there for. But you, you as the CEO, are there to direct and give vision to the overall company. One way that will definitely help with that is understanding the new
Top 10 Marketing Books That Every CEO Should Read Read More »
There is much for us to learn today from a coffee company that is as ubiquitous as Starbucks. See how they seek to meet the needs of a public community, and ask yourself as the CEO how you can do the same in 2015.
Presentation Is Everything: Meeting the Publics Needs Read More »
Sometimes a client’s taste is just, well…in poor taste. Today we have a helpful article that will give you some guidance in how to politely let them know and how to deal with those stubborn clients.
You Have Bad Taste Read More »
Social media marketing is a full-time business, an industry all to its own. People dedicate 12hrs a day to this industry and work on growing brand awareness and product placement. But let’s say you are a start-up that hasn’t quite hit its stride yet, and you are still working on the branding yourself. Can you
Social Media Mastering Read More »
Have you heard recently about the very public flap between Taylor Swift and Spotify Music? If you haven’t, here are the vitals: Spotify apparently is known to give very small royalties for artists’ music. Swift had her entire catalogue on the music giant’s web servers. She pulled it all. Then she went to social media
How Social Media Can Control Public Perception of You Read More »
How do you take that conversation, you know the one…the one with the potential client; how do you take that conversation from a general introduction to a sealed deal? We have a great article for you today that might just help with that. It gives 4 ways to go from just talking to working together.
Winning the Conversation Read More »
Reports are coming today that the Federal Trade Commission is suing ATT for misleading customers with their claims of “unlimited” data for smart phones. Turns out that the cell phone provider giant is being accused of “throttling” back customers who have a higher tendency of using their data connections. Essentially, throttling a customer’s data speed
I Bet ATT Hears YOU Now Read More »
Getting in front of clients to pitch is everything these days. And with so many companies doing their best to do just that, well…it can be hard. Here to help today is an article on 3 things to do to get in front of new and potential clients. It’s helpful in its brevity and its
Seeking an Audience Read More »
News coming that Samsung has discovered a way to copy a 1gb movie file in approximately 3 seconds. This is an unprecedented breakthrough, with a bit of interesting timing. You see, it’s been a while since Samsung’s name has been in the news. In fact, all we have heard about recently are the various new
Well That was Fast! Read More »
McDonald’s has a new campaign online hoping to answer questions from consumers, from the internet, and even from a mythbuster! In the video, Grant Imahara goes to the production plant in Cargill to watch the process of making beef patties for McDonald’s hamburgers. Watch below: https://www.youtube.com/watch?v=wXgSnUmhdws&src_vid=UaJUq1ncCRo&feature=iv&annotation_id=annotation_3773089681 This is an ingenious manner of marketing that does 2
Where’s the Beef?! Read More »
News comes today that the highly ambitious Network Television show Utopia is being canceled. Rumors are that the show cost an estimated $50 million to produce. This is an unprecedented amount for reality television, which is typically known to be quite cost effective (read: incredibly cheap). Why was this particular production saddled with such an
Pulling the Plug on Utopia Read More »
As leaders in commerce and business, one thing we need to be very cognizant of is the notion of trends. We need to be on the cusp of what is popular now, to be in touch with what people are seeking and searching for. Why? Isn’t it enough for us to be leaders in our
Reports come today that Billionaire investor Shahid Khan has pulled out of KYN, a business startup accelerator, thus causing the company to temporarily shut down as Khan was the main investor. Khan is best known as the owner of the NFL Football team, Jacksonville Jaguars. His investment in the startup accelerator was nominal (relatively speaking;
Billionaire Steps Away From Accelerator; Up In Smoke Read More »
Bloomberg’s Businessweek is running a story this week about the business of Asian tourism, specifically Chinese tourism. More and more these days, Chinese tourism is driving the economy world-wide. As progressive thought leaders in business, we have to clearly understand the benefit of such tourism and also how to harness those benefits for our business
The Business of Tourism Read More »
A fascinating write up today on the shifting tide and thought regarding gay marriage. Now, bear with me…this is not a post in support of or against the idea. That’s not the point. What I find fascinating about this is how public opinion has changed over time, and how that change came about. I believe
Put a Face on that Business Read More »
An interesting article from FastCompany today as to why Facebook was so driven to have users switch over to their messenger app. It seems that it is tied into their next big move: mobile to mobile payments. What does this mean? Well, Facebook is now taking a swing at PayPal as they throw their hats
Facebook has a message for you… Read More »
Apple has another event planned for October. The tech giant already had one massive unveiling earlier in September for the iphone. That proved to be an incredible announcement with the arrival of the Apple Watch. Next week the company will focus on their tablet line and, as many commentators believe, will introduce a new line of ipads
This Apple Is Not Far From the Tree Read More »
Recently, The New Yorker launched a complete redesign of its website and mobile platform. It did so with the user in mind, and aimed to draw even more new users into subscription by presenting to them, well…what they wanted to see. Fast Company has the interview for us that details the three things that went into this
Bloomberg Businessweek brings us a fascinating read on, of all things, bacon! Why is bacon so interesting? Well, it’s not the meat itself, though to many it is delectable! Rather, this story is fascinating to read on how the industry marketed bacon to the masses. You see, bacon fell on very hard times in the
Make it sizzle and pop! Read More »
Microsoft is preparing for the release of Microsoft Windows 10. That’s right. 10. What’s that you ask? What happened to 9? Well, it seems as if Microsoft is going to skip that altogether and go straight from Windows 8 to Windows 10. Why? Bloomberg has the story for us, and they share how Microsoft has
Interesting news regarding the Pebble smart watch comes to us today via Bloomberg Businessweek: the maker of the smart watch will be cutting their prices substantially in light of Apple’s announcement of their new smart watch, soon to hit the market. One may interpret this as Pebble running in light of the tech giants entry
Finding Your Market Read More »
The Economist brings us a story today on the overall picture of global economy. The following infographic gives an interesting outlook for what’s in store. Though the US and Britain are seeing an upswing, the rest of the global economy heading for what is classically defined as recession. Virtually everywhere else, however, the
Things are not always as they seem Read More »
Helpful and important article today on marketing at inc. For decades the major brands (like Coca-cola) spent so much advertisement to tell stories to their customers. But a recent shift from telling stories to making stories has provided a new avenue of marketing in this internet, social media driven society of ours. Could this be
What Does Your Marketing Say About You? Read More »
An interesting video was posted earlier regarding the form factor of the new iPhone 6 Plus. You can watch it here: https://www.youtube.com/watch?v=znK652H6yQM The iPhone has certainly been eagerly awaited around the globe. One can see this by how quickly it sold out in its opening day of online orders. But as orders have multiplied,
Dealing with the negatives… Read More »
Bloomberg Businessweek has a very funny and enlightening post on what the world reaches for when it’s snack time! It’s neat to see what various parts of the world will reach for, by percentage. For example, 69% of Chinese and Japanese people are reaching for some sort of chocolate, whereas almost that same percentage of
It’s Snack Time! Do you know what your clients are reaching for? Read More »
National Coffee Day is soon approaching, and according to Bloomberg Business week, it’s going to cost. The price of coffee beans has seen a steady and consistent rise over the years. So much so that this year, as many national chains celebrate coffee day by giving away a free cup of joe, they are actually
Can I have a cup of Joe with that marketing? Read More »
It seems every year that Apple releases a new iPhone that a record is shattered. Once again, records have been broken. What’s this mean for you? Well, I take it since you’re reading this that you are on the internet. And if you’re on the internet, then most likely some aspect (if not all) of
Records are made to be broken! Read More »
I’m sure many people have heard recently of the (very distasteful) Kent State University sweatshirt that was posted on the Urban Outfitters page. (You can read about it here.) Amidst the public outcry, shock and dismay over such a distasteful ad that now has everyone talking, I wanted to point out something: Everyone is talking.
Wow! This Story Really Took Off…and garnered a lot of PUBLICITY Read More »
News today that the Coca-Cola Co. will release their softdrink, Surge, in limited quantities for internet orders. What is Surge, you may wonder. And why is it relevant to me and my business this day? Surge is an overly caffeinated drink that also includes about a ton of sugar…and it was supposed to be a
Is your supply being demanded? Read More »
You’ve heard it before: Image is everything. Now, we know this is certainly not true. Substance, beneath the image, is really what matters. But what does a person see first: The substance, or the image? Well, if that’s the question, than surely image is everything. Microsoft has learned this as news comes of their acquisition
What you see is what you get? Read More »