I’ve been a telemarketer, done sales over the phone back in the day and have done a lot of cold-calling in the past.
Nobody really likes cold-calling, I didn’t mind doing it. But never saw it as highly effective (the way it was implemented). These days people are very protective of their time and most calls will get screened out or just go unanswered now.
That’s going to drive up your cost per lead and cost per sale.
Instead, do more digital marketing and here are five reasons why:
https://www.linkedin.com/pulse/5-reasons-why-cold-calling-dead-digital-marketing-callum-stringfellow
