At one time, Starbucks was considered a brand for the elite. I know, it’s hard to believe when we have a Starbucks on every street corner and in the lobby of some business in between corners. The ubiquity of Starbucks is astounding.
Now we have news from Seattle that Starbucks is once again going to enter into the elitist segment of coffee roasting by opening a new line of higher end roasteries that will seek to serve the coffee elite. These sites will include pour over stations as well as visual displays of roasting and brewing.
Why is this important to you, the CEO? We need to take a cue from Starbucks today and think about our own visual, public display of our business. With Starbucks, they recognize the mass public is in need of something…they want more hipster coffee sites. Starbucks doesn’t simply say, “That’s not us. Go somewhere else.”
Rather, they seek to meet that need. How are you seeking to meet the needs and public perceptions of your own clientele? Presentation surely is everything, and as we make public moves towards our clientele, they will see we are a business worth investing in.
So for 2015, what public perception will you build? As a CEO, be forward and public-face minded…and build up that corporation.
Read the full article here: Starbucks Wants to be Fancy Again
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