How to Use Surveys for B2B Lead Generation

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Want to capitalize on your customers preferences? Then you need to find out how surveys can help you accomplish more while doing less. Lead survey generation can help you to close sales, keep those not ready to buy on the hook, find out ways to improve your sales programming, and produce referrals that increase your business. Find out how this works by reading this article!

Key Takeaways:

  • Innovative B2B marketers are using surveys as the perfect complement to lead forms.
  • Remind them of why they’re receiving that email (they filled out a form) and how you can better serve them.
  • But if your nurture programs aren’t personalized, surveys are a great way to stay on top of the content and industry trends that are affecting your prospects.

“This is where you need to put yourself in your prospects’ shoes. Think about what would make you more likely to take the time to complete a survey.”

http://blog.marketo.com/2016/09/how-to-use-surveys-for-b2b-lead-generation.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+modernb2bmarketing+%28Marketo+Marketing+Blog%29&utm_content=FeedBurner

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