Being a mascot is to represent a brand. You are essentially a marketer for a brand and the mascot is the face of that brand. Similar to how companies are rendered via jingles or tunes, mascots are remembered and associated with a brand and team. This makes the mascot the face of that. Making an entrance, being the brand, and being respectful is essential to be successful.
4 Marketing Lessons I Learned from Being a Mascot
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