Why do you, as a CEO, need to read marketing books? Isn’t that what your marketing department is for? Well, yes…that’s what they are there for. But you, you as the CEO, are there to direct and give vision to the overall company. One way that will definitely help with that is understanding the new directions marketing is going for 2015. What platforms are hot and what are not.
You definitely want to get your message out about your company in 2015, so these books will help you to do so by helping you get on the same page as your marketing team. Lead in this very important aspect of your business.
Read the full article here: Top 10 Marketing Books of 2014
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