3 Tactics to Obliterate Selfish “Just Checking-In” Follow Up Emails From Your Routine

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John Sherer lists three means of avoiding the habit of sending check-in emails to look good or meet a quota. A technique often used by sales representatives, it is ultimately a self-serving routine that means nothing. Three ways of optimizing your check-in emails are setting a google keyword search alert, finding relevant LinkedIn groups to join, and using a tracking to to see when you are actually checking your email.

Key Takeaways:

  • Use Google Alerts to provide relevant, timely topics for emails to prospects.
  • Monitor LinkedIn Groups for industry-specific information.
  • Track prospects’ action on previously sent emails.

“Our selfish desire to get a call booked doesn’t add value to the prospect.”


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