For a small business to grow and thrive, it must rely on social media. Rather than lecturing customers or bombarding them with repetitive messages, use social media to build community among customers. Invite customers to offer feedback and suggestions. Keep an eye out for businesses with commonalities and brainstorm ways to work together to serve customers – this can also help build community. Consider hiring an expert to build your social media presence – it’s worth investing in your image.
Key Takeaways:
- Tinder found success in having a word-of-mouth format in a digital type of format.
- One takeaway is to reach out and really engage with your customers on a close level.
- Turn to other businesses that will help your own business in the long run.
“Nielsen reports that 92 percent of global consumers identify earned media as their favorite form of advertising, primarily in the form of recommendations from friends and acquaintances.”
Read more: https://www.entrepreneur.com/article/293991
