If not done correctly and efficiently, marketing can lead to lost revenue and company time. Company strategist Eric Holtzclaw brings to attention that there are five common mistakes companies make when it comes to marketing.
1. Tactic and Strategy are different. A tactic is used to bring potential consumers in whereas a strategy is a plan to keep those consumers long term.
2. Marketing efforts need to be consistent.
3. Understanding what a customer wants is not the same as why a customer wants a product.
4. More time needs to be spent on promoting content rather than creating it.
5. Marketing and sales strategies need to be in correlation with each other. They are not separate.
5 Common Marketing Mistakes Most Companies Make
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