In Dale Buss’ article regarding the difficult times the US automotive industry is facing, he speaks about some of the tips a CEO from a succeeding auto company recommends one follow to succeed in the current state of the market. He speaks about the CEO emphasizing on adopting technology and implementing them in cars in order to grow the vehicles offering. In addition one should project the vehicle as near premium instead of a common brand.
5 Lessons for a Corporate Turnaround from an Auto Industry CEO ChiefExecutive.net | Chief Executive magazine
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