It is commonly thought that sales and marketing are two very different areas of business, but they share more than we might realize. By dispelling these five myths about sales and marketing, you can grow a strong business together and meet your goals in a more empowering way. From the myth of sales and marketing working independently of each other, to the myth that sales and marketing have different goals, there are so many misconceptions. If you can get by these misconceptions, and find common ground in a unified goal, and a better, stronger business.
Key Takeaways:
- When sales and marketing aren’t aligned, you’ll run into inconsistent messaging, battles over lead quality, and an “us vs. them” mentality.
- While marketing and sales may focus on different objectives, we all have one goal: drive revenue.
- Teamwork makes the dream work!
“Sales and marketing are like cats and dogs; they’ll just never get along.”
http://blog.marketo.com/2017/02/5-myths-about-sales-and-marketing-alignment-debunked.html
