Account-based marketing requires a coordinated effort between sales and marketing in order to target specific sets of accounts. If your teams aren’t aligned from the get-go, your ABM strategy is destined to fail. Before you even get started with account-based marketing, it’s crucial to ensure that everyone is committed to an account-based strategy.
Key Takeaways:
- The concept of a flipped funnel is simple. Instead of casting a wide net and hoping that some leads will convert.
- Marketing then developed personalized content and campaign strategy to match each type of persona and even restructured the content team to focus on producing personalized content for target accounts.
- Account-based everything is a strategy that orchestrates account-based plays across channels and players for maximum impact.
“Marketing then developed personalized content and campaign strategy to match each type of persona and even restructured the content team to focus on producing personalized content for target accounts.”
http://blog.marketo.com/2016/12/6-account-based-marketing-insights-from-flipmyfunnel.html
