A marketing funnel is a coordinated sales strategy. It is better to create a marketing funnel in iterative steps, learning and improving the strategy over time, than to waste effort in trying to implement the perfect strategy from the beginning.
Following this six step process should allow you to create an effective marketing funnel.
1.Get clear, in writing, who the core group is whom your marketing funnel is focussed on.
2. Map out your goal, also in writing.
3. Flow chart.
4. Create a written plan of action.
5. Build your marketing funnel.
6. Launch.
Key Takeaways:
- The marketing funnel is a new concept that needs to be considered in full. Hold a meeting to answer important questions about the idea itself.
- Businesses will want to consider whether the marketing funnel works as designed. It needs to be effective if the funnel will see more use over time.
- Business leaders make important decisions about the marketing funnel being used. Simple steps are offered to explain key features of the marketing funnel.
“One of the biggest mistakes people make is making their marketing funnel for too broad an audience.”
Read more: https://www.inc.com/david-finkel/5-questions-to-test-your-growth-as-a-business-lead_1.html
