Starting by emphasizing the importance of employee morale in retaining employees, while attributing talent drains to poor management. Thus, in his list of things that kill employee morale, almost all are condemnations of managerial power-grabbing, suppression, and psychological manipulation. These all-cart, no carrot types of managers are, in the eyes of the author, massively incompetent, and evidently blind to the impact that their poor managerial skills have on competent employee retention. Naturally, then, the author recommends reversing these habits to improve retention.
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