6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content

A study done in 2015 found that humans have only a 8.25 second attention span. This is very true concerning younger buyers who grew up in the digital age. This has led to changes in developing content. The important details should be given first to catch interest then the story can be told later. Old content that does not seem useful can be redone and updated with new information. Another trick to use in creating content to catch reader’s interest is using content produced by users. User created content has more of an impact on prospective buyers than any other content.

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