Subscriber engagement is a make-or-break factor that marks the difference between converting a subscriber to a long-term customer. With nearly 54% of American and Canadian consumers stating that they will end their brand loyalty if they’re sent irrelevant emails, what’s an email marketer to do? Sending transactional emails that make customers feel as if their best interests are being addressed is an answer. Here are six types to consider.
6 Types of Transactional Emails That Every Email Marketer Should Know
