John Hall lists and discusses seven tips for luring influencers to your brand. To optimize your budget’s usage, it’s more important than ever to get the right people talking about your brand to others and advertising by word of mouth. His tips include that influencers appreciate having more influence with your brand than they do monetary compensation, and that you remember to care about influencers as people, beyond simply what they can do for you and your business.
7 Tips for Seeking Out and Seducing the Best Influencers to Love Your Brand