Also referred to as “dynamic” or “adaptive” content, smart content is a term for the aspects of a website, ad, or email body that change based on the interests or past behavior of the viewer. It creates an experience that’s customized specifically for the visitor or reader at that moment. One of the most well-known examples of smart content is Amazon’s recommendation engine, which we talked about in this post’s introduction. Other forms, however, range from personalization fields in emails to entire images or offers on a webpage that shift based on who is looking at them.
Key Takeaways:
- This comes in handy if you’re polling your subscribers and want to show them how their answers compare to those from other respondents. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond.
- When it comes to promoting limited-time offers, registration deadlines, or upcoming events, most email marketers rely on an urgent subject line to entice their recipients.
- Spice things up with special features like scrolling, zoom, fade, and image animations to wow them.
“Surveys can help you gather vital information about your potential and existing customers, such as their challenges, needs, and more.”
http://blog.marketo.com/2016/12/7-ways-to-bring-your-emails-back-to-life-with-dynamic-content.html
