Fast food chain Wendy’s has garnered a lot of attention because of clever Twitter activity. The Wendy’s Twitter account has humorously responded to consumers, creating a wave of social media sensation that reflects positively for Wendy’s. Wendy’s Twitter account does not come off as “corporate”. Young people who use Twitter are more likely to interact and enjoy responses that speak at their level. Social media has a huge impact on the perceptions of a brand.
Read more: What You Can Learn From Wendy’s Sassy Social Media Challenge
