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John Sherer lists three means of avoiding the habit of sending check-in emails to look good or meet a quota. A technique often used by sales representatives, it is ultimately a self-serving routine that means nothing. Three ways of optimizing your check-in emails are setting a google keyword search alert, finding relevant LinkedIn groups to join, and using a tracking to to see when you are actually checking your email.
Key Takeaways:
- Use Google Alerts to provide relevant, timely topics for emails to prospects.
- Monitor LinkedIn Groups for industry-specific information.
- Track prospects’ action on previously sent emails.
“Our selfish desire to get a call booked doesn’t add value to the prospect.”
http://blog.hubspot.com/sales/just-checking-in-follow-up-email#sm.000009zm84kr3re13qkytr68ysx7y
