Tech companies are notorious for being popular searches amongst young talent. Digital-first agencies tend to bleed their highest-end talent into giants like Facebook and Google, despite other large companies like Nike being ranked as great places to work. In order for younger companies to get their hands on some of this talent, things like being close to large tech hubs, and having open access to executives are seen as some of the more desirable traits.
Key Takeaways:
- Some things remain true that have long been so. According to our research here at L2, it’s clear that a solid brand makes a company beautiful to strangers.
- Where do tech companies get their talent? From each other. But all things aren’t equal. Legacy tech players are ceding talent to the new titans.
- Google has more yo-yo’ers than the other digital natives combined, which seems to validate the ROI on those features of its work culture.
“Plenty of companies are fooling themselves that they’re keeping their digital skills current simply by changing job titles and adding roles that include the term digital. That semantic shift conceals a stark reality: A select handful of companies.”
