A CEO And Former Googler Shares 2 Tricks For Cold Emailing Anyone

CEO of Wayup and a former Google employee Liz Wessel says that cold emailing people can be a very helpful and effective tool. Firstly she reminds you that the worst consequence of a cold email is no response, so what is the risk? She stresses the importance of a catchy subject line to catch the reader’s eyes and shows that they did their research before sending the email. Then she says the next most important key is once starting the email, to keep it short and crisp, and to the point.

Key Takeaways:

  • Several traps. Above all else, have an infectious title. It shouldn’t be bland. For individuals who chilly email me, when it’s “understudy truly keen on adapting more about you” that is really bland.
  • I think those are the things that will get your attention. So headline matters in light of the fact that else you’re not by any means going to get your email read.
  • And after that once you get into the email, make it short, fresh, and say precisely what you need. So on the off chance that you say something like, “Hello there, my name is clear.

“Wayup CEO and former Google employee Liz Wessel loves to cold email people. Here she shares 2 tips to get responses. Following is a transcript of the video.”

Read more: http://www.ceo.com/strategy/a-ceo-and-former-googler-shares-2-tricks-for-cold-emailing-anyone/

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