As tech has transformed from just another business sector into a massively disruptive cultural force, startup companies have gone from risky alternatives that have struggled to inspire consumer confidence to the preferred choice by hyper connected customers who admired their scrappy energy and consumer first values.
Since the influence of tech seems to only be getting bigger and the consumer enthusiasm for startups seems undiminished in the face of numerous high-profile failures, more established organizations should consider adjusting their strategies so that they incorporates some of startup aesthetics.
This recent Fast Company article details how executives might cultivate some of the cultural aspects of a newly minted startup without damaging their company’s established brand identity. One recommendation is to dismantle barriers that might stop employees from sharing their ideas with management, such as the utilization an intra-company enterprise social media platform. Another recommendation is to put a greater priority on responding to consumer feedback.
Make social media a bigger part of your marketing strategy and carefully monitor the resultant customer feedback in order to improve the experience consumers have when interacting with frontline staff and your company’s online portals. Small startups have to respond to negative consumer experiences in real time if they want to survive and that’s a value that larger, more established companies should embrace as well.
Read the full article here: http://www.fastcompany.com/3058882/5-ways-every-company-can-embrace-startup-culture-without-overdoing-it?utm_source=feedly&utm_medium=webfeeds
