Apple Understands How to Build Anticipation

Apple recently revealed their new watch and the prices that are coming with it. The interesting aspect of their announcement was that it was coupled with another surprise…

The new Macbook.

There have long been rumors that the Macbook would have such a refresh and new update. The interesting thing for us is to consider how they did it. By coupling the announcement with another, well anticipated announcement, they made room to build even further surprise.

Apple is an expert at the announcement, and by bringing these announcements together they not only show how to build anticipation for one product, but show how to introduce the other. In this way, Apple is always keeping the interest of the public by keeping them anticipating and looking for more.

With the announcement of one, they also bring hint of another. In this sense, they always keep the public on their toes.

In our industry, the public perception and interest of the people becomes the key to a company. Apart from how it’s led and guided, this public perception becomes the interesting and motivating factor behind what you do in your leadership and will show in these interactions. To learn more, take a look at today’s article.

Read the full article here: Apple reveals prices for every model of the Apple watch
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