Gale and Aarons’ new book, The Digital Helix, highlight the major drivers of digital opportunity that entrepreneurs and business executives should be aware of. The gap between customer demand and supply has almost disappeared, allowing customers to switch brands at will. Easy access to information means customer expectations are fluid and businesses compete on an even playing field. Scaling businesses is easier than ever before. Disruptive change happens fast. And the digital world now allows businesses to change price, improve efficiency, and develop technologies simultaneously.
Read more: Are You Always Playing Catch-Up? 7 Ways to Stay Ahead of the Curve
