Conventional wisdom holds that a company’s board of directors should be composed of veteran business people who have experience in the field or who have connections that can help the company grow and become more profitable. This persuasive Forbes essay argues that a modern board of directors should also include an experienced marketer in order to help the company navigate the increasingly choppy waters of public relations in the social media era.
Read the full article here: http://www.forbes.com/sites/kimberlywhitler/2016/05/08/why-boards-should-add-marketers-to-their-ranks-a-non-marketing-board-members-perspective/#57176a6f45f2
