There’s one common misconception about thought leadership we witness again and again: the idea that it is just a secret way to boast about your company in print. Its the perfect client-and-investor-trap – they feel like they’ve discovered your company because they’re really smart and perceptive, instead of being marketed at. They don’t want to be told what to think, whether that’s a novelist telling them that the main character is feeling sad right about now, or a thought leader insisting that his or her company is the greatest thing since sliced bread.
Key Takeaways:
- Thought leadership seems like the dream. It’s earned media placed in respected national publications — a chance for the entire business-magazine-reading world to learn how successful your company is.
- There’s one common misconception about thought leadership we witness again and again: the idea that it is just a secret way to boast about your company in print.
- There are a lot of reasons to create thought leadership, but let’s be honest: the dream is that readers and potential investors will be so impressed by your insights and expertise they click the link in your bio to find out exactly what you’re selling.
“There’s one common misconception about thought leadership we witness again and again: the idea that it is just a secret way to boast about your company in print.”
http://www.ceo.com/operations/boasting-about-your-company-isnt-a-smart-thought-leadership-tactic/
