Building Trustworthy Partnerships in Business

As a CEO who is in the business of leadership and creating partnerships with other companies, one of your best weapons in your arsenal is perhaps the least likely. What is it? Honesty.

Trust in business relations, as you already know, is oftentimes very tricky to navigate. As everyone is trying to get ahead, often there will be speculation over the various business ventures one embarks on with a sister or partnering company. Here’s a case in point today…

Arby’s, the fast-food chain, recently realized they had failed to include Pepsi in a commercial this year. Pepsi-Co partners with Arby’s as their beverage supplier, and Arby’s has an agreement where they promise to feature the soft drink prominently in at least 2 commercials. The first had already aired earlier in the year, but after concluding their advertisement plans and budget for the year 2014, they suddenly realized that they had forgotten the second commercial with Pepsi.

Now, a choice could have been made…they simply could have placed the soft drink in an exterior or tangential shot of one of the agreed upon other commercials. But is this really helping business relations? No, instead they did the best thing ever…

They made this very honest commercial. It’s pitch-perfect. And it will go a long way to building an even more trustworthy relationship.

To read more, see today’s article…and to watch this perfect advertisement, take a look below.

Read the full article here: Arby’s Made A Commercial for Pepsi, and It’s Great

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