Why Your Company Needs a Cause


Today’s consumers place a greater level of importance on doing business with brands that have values that reflect their own than ever before. As such, conscientious leaders should consider a marketing strategy that includes financially supporting cause that resonates with their target demographic. While some executives may be wary of such a strategy because it involves spending money without an immediate return, aligning your company with a philanthropic endeavor will pay dividends in the long term.

Read the full article here: http://www.inc.com/aj-agrawal/today-s-best-brands-are-creating-movements-instead-of-marketing.html

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