As is noted in this Entrepreneur piece, now that digital native Millennials have become the largest consumer demographic in the US, consumer onboarding should be a priority for businesses operating in every industry.
The ease or difficulty with which customers give a business their personal information in the course of making a purchase will have a big impact on whether or not a first-time shopper will become a regular customer.
Read the full article here: https://www.entrepreneur.com/article/273124
