Does Content Actually Bring in Customers?

Content marketing, when done right, develops relationships of trust that result in new business. Today’s content marketing is not about distracting the customer, said Michael Stelzner of Social Media Examiner. The number one goal for content should be to develop trust with your readers. Your content might be trustworthy, but it’s not going to do you any good unless its relevant to the customer base you’re trying to reach. The main goal is not to get content published but to identify what the readers of the publication want.

Key Takeaways:

  • The number one goal for content should be to develop trust with your readers. Do this, and you’ll have customers banging down your doors.
  • Chargers fans aren’t going to think your blog on proper ballet technique is very interesting. Foodies won’t care that you think Ryan Gosling is a good kisser in The Notebook.
  • Capture your reader’s attention within eight seconds to make an impact. Yes, you read that right.

“You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales through the roof. Such is the power of content.”

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