Everyone Is Obsessed with Marketing to Millennials–But Don’t Forget the Boomers

The Baby Boomer generation makes for a very profitable consumer base. They are often overlooked when it comes to marketing and advertisements which is a shame. There are many benefits to targeting products towards those born in the 1940’s, 50’s, and 60’s. This generation has more disposable income, over a third of the net worth in the country belongs to them. They also have more free time, are open to new technology, travel often, and are loyal to their favorite brands. Keep the needs of baby boomers in mind when designing or marketing a product.

Key Takeaways:

  • It’s been assessed that Google has at least 1.8 million pages geared to help marketers find and target millennials.
  • However, the baby boom generation, born between 1946-1964 has discretionary money, free time and the knowledge needed and desire to use technology.
  • Also notable, this target group likes convenience, travel and products and services that help them relive their younger years.

“There are 75 million Boomers in America today — an enormous segment of the population — yet less than five percent of all advertising dollars target them. Talk about a missed opportunity!”

Read more: https://www.inc.com/mike-farley/everyone-is-obsessed-with-marketing-to-millennials.html

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