As 84 percent of millennial consumers utilize social media when making their purchasing decisions, it’s important for companies to understand the complex psychological dynamics at play when converting followers to customers.
This in-depth Salesforce piece looks at the ways in which brands need to use social media to express their core values, demonstrate value and an foster an atmosphere of curiosity if they wish to connect with what is now the largest demographic in America’s workforce.
Read the full article here: https://www.salesforce.com/blog/2016/04/understanding-the-psychology-behind-social-media-conversions.html
