As more and more consumers have taken to accessing the Internet through mobile devices such as tablets and smart phones, businesses must adapt their marketing’s strategies to compensate for this change in order and competitive.
In addition to developing a fully functional mobile website, CEOs should also make it a priority to ensure that the apps utilize augmented reality technology to allow consumers a greater level of interactivity with their products.
Read the full article here: http://blog.marketo.com/2016/06/5-ways-to-amp-up-your-mobile-marketing-strategy.html
