Due to the rise of social media, corporate leadership must now engage directly with consumers. Business leaders who learn to engage with customers and employees will have the advantage. Following 5 principles of engagement will assure that customers are drawn to your business. Brand icons may fall behind the small entrepreneur who engages directly with his or her customers directly.
Key Takeaways:
- The days of leadership without engagement are gone. With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate.
- We are at an interesting tipping point regarding how and where work gets done.
- Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.
“The days of leadership without engagement are gone. With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.”
http://www.ceo.com/strategy/five-engagement-principles-now-drive-business-leadership/
