Online marketing is all about building your brand’s visibility, but that profile won’t means much if your consumers don’t trust you. Think about the brands you trust the most in your life whether they’re your favorite restaurants or the make of your car why do you trust them? The best way to build trust with new visitors and potential customers is through what’s known as social proof. Trust badges are small icons you can include on your site if you’ve met some criteria for trust with an organization.
Key Takeaways:
- Online marketing is all about building your brand’s visibility, but that visibility won’t mean much if your consumers don’t trust you.
- The best way to build trust with new visitors and potential customers is through what’s known as “social proof.” These are demonstrations, made by third parties, that your brand is trustworthy, and serve as a means of outward validation.
- There are many angles you can take here such as testimonials and online reviews.
“Trust makes people comfortable giving you money, or handing over their personal information, and opens the door to other meaningful exchanges”
http://www.ceo.com/operations/five-forms-of-social-proof-that-can-instantly-improve-consumer-trust/