Whether it’s convincing one consumer to give your product a try or making a B2B deal that will allow you to ship 1 million units of your products, the key to making a sale is being persuasive. Bad salespeople that work for corrupt companies will practice manipulation instead of precision in that they convince consumers to buy a product which is substandard or in some cases nonexistent. On the other hand, ethical corporations succeed by convincing large numbers of consumers to enter into a mutually beneficial relationship where they saw a quality product to people who can make use of it.
But as anyone who’s ever come up short when trying to make a sale knows, there is a careful art to being effectively persuasive.
Anyone struggling with the finer points of persuasion should take a look at this HubSpot piece. It outlines four different decidedly subtle persuasion strategies. The first strategy is to communicate with your potential client on their terms. This means carefully paying attention to what they’re saying to garner an understanding of how their thought process works and then using that same train of thought to advocate for your product.
This technique should be especially useful on prospects who seem especially averse to emotional appeals. Click on the link below to learn other subtle but effective persuasion strategies.
Read the full article here: http://blog.hubspot.com/sales/clever-persuasion-techniques-youve-never-heard-of-before#sm.001dlcwyb16qfd2nq6423ymgp7mpi
