People think they don’t like to have things sold at them. In reality they just don’t like to know it’s happening. If you’re doing sales right, your customers will find the process smooth and painless. People skills are key to effective sales as they allow you to empathize and interact well with your potential customers.
Key Takeaways:
- Training and onboarding should always be important, as well as re-training your established staff.
- Brands need to invest in their people, and sales people are not just there to make one individual deal, they are there to fulfill the brand promise. That promise now must consider both technological and human elements.
- Be genuine. Be polite. And please don’t be the salesman who only addresses the man in the relationship.
“I recently had a baby and my husband and I are re-evaluating our current car, a Mercedes five seat sedan we’ve enjoyed for the last few years. We’ve realized how small the car actually is once you add a car seat.”