Leaders operating in every area of business with a recognizable and long established brand should take a look at how the FDA recently redesigned their ubiquitous Nutritional Facts labels. Since the first time since their introduction in 1994, the labels have now been updated with an eye toward giving parents a greater understanding of what their feeding their children.
Calorie content and added sugars are now given more prominence and the information given for certain packages of food will no longer divided up into laughably small suggested serving sizes. All in all, it is expected that the new labels will result in revised calculations for the labels on about 1/5 of food that is available in the United States.
The reason CEOs should be interested in this change to the Nutritional Facts labels is that it represents a seismic and very positive change to an iconic brand. Even brands as essential to our way of life as Apple, Coca-Cola and Ford refresh their logotypes, slogans and offerings on a regular basis.
Accordingly, companies with a less prominent public profile should every other business in America. Even if your profit margins are high in your customer loyalty is strong, it’s still important to keep in mind that companies that don’t perform occasional refreshes will fall prey to one of the essential laws of the universe; things that don’t change die.
Read the full article here: http://www.businessinsider.com/nutrition-labels-on-food-redesigned-2016-5
